Gen Z and the Financial Industry

Based on research by Sainsbury's Bank

Generation Z has grown up in an age of rapid technological development with most probably not being able to imagine a world without the Internet. These factors greatly influence their financial decisions. Thanks to research by Sainsbury’s Bank we’ve put together a video exploring what could happen in the near future.

To find out more have a look at The Generational Game which looks into generational spending, and explores different outlooks on spending and saving money across baby boomers, Generation Xers and millennials. 

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